Enroll in Franchise Performance Group's (FPG)
Franchise Sales and Lead Generation AcademyFranchise Performance Group announces the launch of the most comprehensive Franchise Sales and Franchise Candidate lead generation course in the world of franchising called FPG Franchise Sales and Lead Generation Academy. Graduates will receive a prestigious Franchise Sales and Lead Generation Master designation.
The Cost? NOTHING. FPG will ask you to pay it forward by doing a random act of kindness to someone else.
40
Taught by 40 year franchise sales veteran and thought leader, Joe Mathews20
Modules offering best practices for every stage of the buyer journey75
Limited to 75 participants3.13
Starting March 13th, 2024, @1PM Eastern TimeAbout the Franchise Sales and Lead Generation Academy
- Taught by 40-year franchise sales veteran and thought leader Joe Mathews, CEO of Franchise Performance Group (FPG).
- This course is limited to 75 participants, with preference given to Chief Development Officers, VP of Franchise Development, National Director of franchise sales, and career franchise sales professionals with more than 5 years of experience. This course is closed to franchisor suppliers.
- We have designed 20 modules, offering best practices for every stage of the entire franchise buyer journey, from self-directed research through signing a franchise agreement.
Lead Generation and Content Strategy
Course work will include such lead generation topics as:
- Google lead generation best practices. Taking the mystery out of Google advertising.
- Facebook lead generation best practices. Understanding why you aren’t closing more deals from Facebook.
- Franchise Broker best practices. How to get on a broker’s short list of opportunities and targeting which groups to be working with.
Content strategy will include:
- Brand storytelling. Using content streams to convert more leads and create more deals.
- Lead nurturing. How to use content to create more engaged leads.
- Franchise Opportunity website design best practices to convert more traffic into leads.
Franchise Sales Mastery
- Mastering interviewing skills
- Franchise buyer behavior and values profiling
- Moving candidates through fear and into problem-solving
- Deal pacing
- Pipeline management
Participants will meet live by video on the 1st and 3rd Wednesday of each month at 1PM Eastern Time, starting March 13th. Modules will be recorded.
Participants who complete all 20 modules will receive a prestigious Franchise Sales Master designation.
Who should attend?
Franchise Sales leaders and professionals who wish to master their craft and understand and impact the entire franchise buyer journey.
This is open to employees of franchisors only. FPG will soon host a similar event for brokers and FSOs.
Joe Mathews
Lead Instructor and CEO of Franchise Performance GroupJoe Mathews has been in franchising sales and leadership roles since 1985, working with such companies as Subway, SportClips, BrightStar Healthcare, Marco’s Pizza and many more. In 2002, Joe founded FPG to provide a full service, outsourced franchise development solution for franchisors. As a student of franchising, Mathews has written five books on franchising: Amazon.com best-seller Street Smart Franchising, The Franchise Sales Tipping Point, Developing Peak Performing Franchisees, How to Create a Franchise Sales Breakthrough. Guaranteed. and The Future of Franchising.
He has also written or been featured in almost 100 articles and podcasts on franchising, including USA Today, Fortune, Businessweek, Working Woman, Wall Street Journal, Entrepreneur and more. Joe is the creator/instructor of two classes for the Institute of Certified Franchise Executives (ICFE) and wrote the ICFE study guide section on franchise sales and lead generation.
What our clients say...
"If you want to talk to one of the best minds in franchising, call Joe Mathews from Franchise Performance Group. I have sold a few franchises myself over the years, and I have yet to see an idea or theory FPG espouses that I do not personally agree with… in fact I may have stolen a few of their ideas over the years. If I am being honest, luckily Joe is as nice as he is smart and hasn’t sued me yet! Joe is one, if not the, best minds in franchising, he gets the basics, and the intricacies and knows how to effectively use his knowledge to get results… he is a rare breed one who can both teach and do."
Charles Watson
Chief Executive Officer, Tropical Smoothie Café, LLC"For more than 20+ years I have been extremely impressed with FPG’s franchise sales experience and results. Whether it’s generating leads, training franchise development teams, or executing in-house development roles, FPG delivers. Even more important than their performance, is that they do it the right way. The FPG team consistently behaves with integrity and class."
Rob Goggins
President, Great Clips, Inc."Once our country began to get covid under control, I knew we, at Sandler, needed to jumpstart our new franchise acquisition process. I turned to Joe Mathews, and he and his FPG team were instrumental in helping us articulate our value as a franchise opportunity, generate leads, and running point on recruitment… resulting in high caliber new franchisee talent. Whether you need a restart or are looking to get your business to the next level, Joe and his talented team are the ones I would recommend for the job."
Bill Bartlett
EVP, Sandler (Sales Training)"Based on one of our partner's previous experiences with FPG, we brought in FPG to evaluate our franchisee recruitment tactics from stem to stern. We were happy with the actionable information provided and plan on using FPG on an ongoing basis."
Doug Flaig
President, Stratus Building Solutions"I am pleased to write a recommendation for FPG and for Joe Mathews, a distinguished professional in the field of franchise sales and a thought leader whose insights have made a significant impact in the industry.
I have known Joe and FPG for over 15 years and I have consistently been impressed by their depth of knowledge and innovative thinking. FPG possesses a rare combination of expertise, vision, and leadership that benefits anyone that works with Mathews or FPG.
What sets FPG apart is not their his expertise but also franchising and franchise sales thought leadership. Mathews has a unique ability to analyze market trends, anticipate industry shifts, and offer valuable insights that have helped many people stay ahead of the curve.
FPG consistently demonstrates a commitment to excellence and a passion for helping others succeed in the franchise business. Their collaborative approach makes them sought after."
Jania Bailey
CEO, FranNet"FPG was a passionate, creative, and flexible partner in helping TOGO'S to achieve its franchise sales goals."
Greg Lunde
CEO, Togo's Sandwiches"We brought in FPG to evaluate our content and systems against industry best practices. We implemented their advice and took other necessary actions, and are now on track to meet or exceed objectives this year."
Roger Lewis
CEO, CMIT Solutions"Marco’s has since become one of the fastest growing pizza chains in the highly competitive $40 billion pizza category. During that time, Marco’s grew from 375 locations to over 900 locations in 3 countries. System sales grew from $221 million to over $700 million. Royalty revenue increased from $10 million to about $27 Million. Marco’s recommends FPG as a strategic partner."
Jack Butorac
CEO, Marco's Pizza"In 2015 College Hunks hired FPG as a growth partner to accelerate franchisee recruitment. FPG helped establish College Hunks’ value proposition as a franchise opportunity. FPG developed and executed a lead generation and lead nurturing strategy, which created a breakthrough in lead generation results. FPG designed a franchisee recruitment process and staffed with 2 full-time FPG recruiters and a fractional department leader."
Nick Friedman
CEO/Co-Founder, College Hunks Hauling JunkWhy Choose FPG?
FPG has received many awards through the years and we're proud to appear on many of the industry's top-ranking lists, including Entrepreneur's Top Franchise Consulting Firms, 1851's Franchise Website of the Year, Top 100 Franchise Influencers, and many more!

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Participants will meet live by video on the 1st and 3rd Wednesday of each month at 1PM Eastern Time, starting March 13th. Modules will be recorded.
Graduates will receive a prestigious Franchise Sales and Lead Generation Master designation.
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