The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention in San Antonio and took away some valuable nuggets. The passion that franchisors have for building great businesses, and for creating opportunity, is always exhilarating. […]
FPG / Events, featured, Franchise Development Trends, Franchise Lead Generation, Franchise Sales Advice, Franchise Sales and Lead Generation, Latest Blog Posts / #2015IFA, franchise sales, IFA Conference / 4 comments
This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.