Paul Pickett of Wild Birds Unlimited Destroys the Myth “I need more leads to close more deals”

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  Paul Pickett, franchise recruitment expert and Chief Development Officer for Wild Birds Unlimited, dropped a million-dollar nugget at this year’s IFA. In a panel largely dedicated to how to generate more leads, Pickett made an offhand comment that in an ideal world he’d like to generate only 20 leads to recruit 20 franchisees. He […]