We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.
November 13, 2023
2024 Franchise Lead Generation Best Practices
2024 Franchise Opportunity Lead Generation Best Practices Of the 1 million...
April 11, 2023
The Intersection of Pickleball and Franchising: How Franchising Will Transform Pickleball (or not)
Once upon a time there was a franchise consultant named Joe. ...
November 18, 2022
Franchise Sales and Lead Generation 2023 Predictions
Goldman Sachs CEO David Solomon, JPMorgan Chase CEO Jamie Diamon and...
November 11, 2021
Have Franchise Sales Recovered from the Pandemic?
By Joe Mathews, CEO of Franchise Performance Group Recently we...
April 27, 2021
How Private Equity will Transform Franchising
By Joe Mathews, CEO of Franchise Performance Group Private equity (PE)...
February 25, 2021
Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems
Here is your dashboard to improve your franchise recruitment results By...
February 25, 2021
Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing
Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Eight years...
February 10, 2021
5 Key Indicators of Franchisor Success
The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive...
February 4, 2021
Behavior Differences Between Franchise Leads and Franchise Buyers
If you have read our articles in the past, you know...
January 19, 2021
What Franchisors Should Consider When Outsourcing Franchise Sales
What Franchisors Should Consider When Outsourcing Franchise Sales Firms specializing in...
October 1, 2020
Slow websites kill franchise sales
Users have no patience for slow websites. Optimizing the speed of...
June 26, 2020
Franchise Sales Performance Data for 2020
Highlights from FranConnect’s annual Franchise Sales Index report Want to know...
June 12, 2020
Who wants to buy your franchise? One (or more) of these 10 personas
Defining franchise buyer personas Franchise buyers now spend two-thirds of their...
June 11, 2020
Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox
You have a great brand. Your franchisees are happy. But you’re...
June 1, 2020
Comparing your options for outsourced franchise sales
As franchisors downsize their internal franchise development departments, here are two...